SAINTS UNVEILED NEW STADIUM NAME
06/26/2008
THE GOLDKLANG GROUP PARTNERS WITH SKINNY WATER® FOR WEEKLY STADIUM NAMING RIGHTS PROMOTION
Midway Stadium Gets Skinny in Groundbreaking Fashion
FLORHAM PARK, NJ & BALA CYNWYD, Pa.—June 26, 2008—The Goldklang Group announced today that they have reached a weekly stadium naming rights deal with Skinny Nutritional Corp. (OTC: BB SKNY), the exclusive worldwide distributor of Skinny Water®, turning Midway Stadium, the home of the Saints, into Skinny Field. The St. Paul Saints began their second stint in St. Paul in 1993 and are currently in their 16th season. During the 2007 season the Saints set an all-time single-season record with an attendance of 297,834 averaging 6,205 fans a game which put them at 102.2 percent capacity at Midway Stadium. Along with setting the single-season mark, the Saints also set a single-game record for attendance with attendance with 9,312 fans on July 6th, 2007.
Skinny Water Stadium is set to be unveiled for their August 3-9 promotion. Skinny Water will have their name branded throughout the ballpark for one week. All facets of a typical stadium rights deal will be condensed into one week, with the addition of multiple new and creative twists on the concept. The team will sport new Skinny uniforms for their new stadium sponsor and fans will see the Skinny logo branded into the outfield, zero’s around the pitcher’s mound and homeplate, and of course sampling of Skinny water products. “Our group set out to create a truly unique opportunity for one of our corporate partners. Skinny Water asked us to develop a way to increase awareness of their product while simultaneously allowing them to promote their brand with a major splash,” says Tyler Tumminia, vice president of integrated marketing for The Goldklang Group. “Spawned from the recent and extremely fluid craze of naming rights within the industry, we developed a plan to condense such a deal into one homestand. Skinny will enjoy a “full throttle” promotional and branding platform at their own stadium for the week, and shall have the ability to educate thousands of fans about their water.” “We are excited about the partnership with The Goldklang Group and the popular St.Paul Saints and believe that by immersing the Skinny Water brand on and within the stadium will create a memorable and lasting impression on the thousands of attendees and millions of viewers,” says Don McDonald, President and CEO of Skinny Nutritional Corp. “We want consumers to feel great and good about themselves when they drink Skinny Water and we can’t think of a venue better than minor league baseball to accomplish this.” As evidence that outdoor advertising has surged, Outdoor Association of America states that in 2006 spending on outdoor ads jumped from eight percent to $6.8 billion from the previous year. Fueling the growth is the marketers' desire to find innovative ways to get consumers' attention. The Saints anticipate this initiative will be copied by their partners throughout the industry as it mergers the dual goals of professional sports franchises and their clients. It permits the clubs to tap new streams of revenue while providing their partners immediate and targeted exposure. This enables a club’s largest corporate partners to direct their dollars on an annual basis as their marketing needs change. The Skinny Water lineup features five flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Goji Fruit Punch (Shape), Passionfruit Lemonade (Total-V), and Peach Mango Mandarin (XXX-Detox). Every bottle of Skinny Water has clinically proven ingredients to boost metabolism and control appetite. All Skinny Waters have three key ingredients: Super CitriMax®, ChromeMate®, and EGCG. Super CitriMax is clinically proven to suppress appetite and improve weight loss by 350 percent. Super CitriMax includes Calcium that promotes fat burning and bone density, and Potassium that maintains cellular hydration. ChromeMate® promotes normal energy metabolism and helps maintain healthy blood sugar levels, and EGCG, a green tea extract, helps keep metabolism high. The company has positioned Skinny Water as a national brand, and is implementing a roll-out strategy designed to foster consumer awareness and brand development. |
